Abby Wasielewski Logo in Timberwolf Gray
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The "Horizon Gear" logo (orange text with a stylized sun in the "O") overlaid on a dramatic night landscape photo of tents camped below a starry, milky-way filled sky and a snow-capped mountain.
A collage of various Siberian Huskies and German Shepherds (dogs and puppies) in faded Polaroid-style frames, surrounding a prominent, clear overlay of the "Shimmerin Star Kennel" logo in blue and yellow.
A top-down shot of a custom-engraved wooden coaster in a gear shape, with the text "If You Can DREAM It You Can ACHIEVE It" and the "Creatively Innovative" logo, resting on a clean white desk next to a black laptop and a keyboard.
Digital overlay of the Riverside Pet Lodge logo (a wolf howling at a large golden moon) edited onto a photo of the actual kennel building in a wooded, green outdoor setting.

hey, i'm a
‍Website expert & Ui/ux specialist

looking for a full-time role where I can focus on crafting simple, elegant, and effective digital experiences.

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A passionate designer with a creative flair like no other

Hello! I'm a dedicated UI/UX and website designer focused on creating memorable and high-converting digital products. My approach blends sharp analytical skills with a unique creative vision, ensuring every design decision is both visually stunning and strategically sound. I thrive on solving complex problems and delivering elegant solutions that delight users and drive real business growth.

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based in the uS, working with Small Businesses

While I specialize in partnering with small businesses to establish strong online presences, I bring the rapid ideation and collaborative skills honed through my prior agency experience. I am adept at working within fast-paced environments, managing multiple client timelines, and collaborating effectively across development, marketing, and strategy teams.

80%

Experience increase in Web Design, Digital Marketing, and Social Media Strategy across remote and on-site roles.

70+

Company Accounts successfully managed across various social media platforms simultaneously.

5+

Years of experience spanning independent consulting and collaborative agency environments.

Showcasing my Design Work

Take a look at a few featured case studies that demonstrate my process, from initial wireframes and user research to final interactive prototypes and visual design.

Riverside Pet Lodge: Redefining Local Trust with a User-Friendly Website and Authentic Social Storytelling.

Riverside Pet Lodge

A website redesign and continuous social media strategy for Riverside Pet Lodge, a Northern Michigan boarding kennel, that I manage on a high-efficiency 10-hour monthly retainer.
Webite Design
Social Media
Creatively Innovative: Blending Digital Conversion Design with Tangible Customer Retention Strategies.

Creatively Innovative

Developed high-conversion custom landing pages and managed digital assets, alongside executing unique customer retention projects like the custom wood coaster design.
Graphic Design
Web Design
Social Media
Shimmerin Star Kennel: Building Trust and Driving Engagement with a High-Efficiency Branding and Marketing Retainer.

Shimmerin Star Kennel

A complete brand development and ongoing social media strategy that I manage in just 10 hours per month, positioning Shimmerin Star Kennel as the trustworthy and ethical leader in their breeding space.
Branding
Social Media
Graphic Design
Horizon Gear Mobile App: Designing a Personalized E-Commerce Experience for Outdoor Adventurers

Horizon Gear

A user-centered mobile application design for Horizon Gear focused on enhancing the purchasing experience for camping enthusiasts through deep personalization.
UX Design
Branding
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Looking to Hire a Dedicated Website & UI/UX Designer?

My Resume and Portfolio Are Just a Click Away.

Abby Wasielewski Logo in Timberwolf Gray
Location:
Grand Rapids, Michigan, US
Contact:
Email me now at abbywasielewski@gmail.com
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